
iEDM NEWS

This weekend the Supercars take over the streets of Surfers Paradise for the Boost Mobile Gold Coast 500. The street circuit they race on began 35 years ago, with a race plenty of people said would never get off the ground.

Every major event in Australia carries some form of government ownership or sponsorship. States compete hard to host them because they know the economic upside is real — jobs, local industry growth, visitor spend, broadcast exposure, and national profile. Events are an economic engine, and governments have always understood this.

The challenge inspires students to use IT to learn about physics, aerodynamics, design, manufacture, branding, graphics, sponsorship, marketing, leadership/teamwork, media skills and financial strategy, and apply them in a practical, imaginative, competitive and exciting way.