

Every major event in Australia carries some form of government ownership or sponsorship. States compete hard to host them because they know the economic upside is real — jobs, local industry growth, visitor spend, broadcast exposure, and national profile. Events are an economic engine, and governments have always understood this.

The challenge inspires students to use IT to learn about physics, aerodynamics, design, manufacture, branding, graphics, sponsorship, marketing, leadership/teamwork, media skills and financial strategy, and apply them in a practical, imaginative, competitive and exciting way.